This is important data to consider as trends like this in Europe tend to ultimately influence the US and overall market strategy. The US traditionally lags behind Europe and Asia by 3 to 5 years in terms of adoption of new technologies, especially in the payments space. Chip and Pin is a great example.
Jeff is right on point in his interpretation of the minefield that is mobile payment devices and what retailers should consider moving forward. To repeat what Jeff said and continue to “beat the dead horse” of PCI as a security standard, the PCI DSS is an entry level baseline for IT Security and should be considered a starting point for merchant and not the ultimate goal.