There is nothing terribly new or exciting in this article on its face. Yes, businesses are fearful of ransomware. The hidden nugget in this article is the statistic around backup/recovery. People are consciously improving their backup strategy out of fear. That is a good thing. The needle has been moved.
Though we still want to increase the fight against ransomware and eliminate it wherever possible, the fact that people/organizations are prepared and defending is a small victory in this war.