Why Companies Are Still Unprepared for the EMV Transition

For those of you not lost in the world of credit card transactions and security measures, EMV is the standard for moving branded credit cards from swipe and sign technologies to chip and pin.  Though sad, the results detailed in this article are in no way surprising.  Many retailers simply do not understand the value of EMV or do not care enough for their customers relative to the potential cost for new pin pads.



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